The 4th Wall Invitational
A premium padel-driven event and media series where elite sport, culture, and luxury experiences converge.
A premium padel-driven event and media series where elite sport, culture, and luxury experiences converge.
4th Wall Invitational is a high-end experiential platform built around padel—one of the fastest-growing sports in the world— reimagined through the lens of fashion, wellness, hospitality, and celebrity culture. Each event is curated as a luxury destination experience, while simultaneously produced as premium media designed to live far beyond event day.
World-class athletes and exhibition-level play, designed for both spectators and broadcast capture.
VIP hospitality, wellness activations, and sponsor environments integrated into the guest journey.
Cinematic production built for episodic edits, branded storytelling, and platform distribution.
A series built to travel, evolve, and scale.
4th Wall is developed as a multi-city event series, launching with an inaugural Palm Beach chapter and expanding into lifestyle-driven destinations where sport, culture, and luxury naturally intersect. Each market introduces a new audience, new partners, and new storytelling—while maintaining consistent creative standards and sponsor integration.
Every event becomes both a destination experience and a new installment in the 4th Wall media franchise.
Every 4th Wall Invitational is produced with premium capture, structured to support episodic storytelling, sponsor content, and social-first media. The series is developed with distribution in mind—positioned for sports, lifestyle, and wellness platforms seeking premium, culture-driven programming.
Target outlets include sports networks, lifestyle platforms, and premium digital publishers, alongside Modern Luxury Media’s national ecosystem.
Brand partnerships designed as experiences, not placements.
4th Wall partners integrate directly into the guest journey—through hospitality, wellness, competition,
and content. Sponsorships are structured to deliver on-site engagement, high-value audience access, and
long-tail media assets that extend well beyond the live event.
Partnerships can be activated at a single event or structured across multiple cities as the series
expands.
Primary brand association with naming rights, category exclusivity, and full media integration.
High-visibility experiential integrations with strong content and hospitality deliverables.
Focused activations within wellness, beauty, automotive, timepieces, fashion, and lifestyle.
Built by leaders across sport, media, and luxury brand worlds.
Award-winning producer with over two decades creating global campaigns, experiential platforms, and celebrity-driven content for the world’s leading brands. Leads creative vision, production, and platform strategy.
World-ranked professional padel player and leading voice in the growth of padel in the U.S. Oversees athletic programming, competitive format, and player engagement.
Former Red Bull executive and brand strategist specializing in high-impact sponsorship platforms, talent integration, and scalable partnership models. Leads sponsor development and strategic alliances.